Using InPrivate Filtering to Restrict Information Flow to Advertisers

When you visit a website containing advertising, typically the ads are supplied by a party other than the website's owner. Data concerning your visit to the site is commonly transmitted to the third party, and if that party displays its ads on multiple sites that you visit, this process of information collection can help the advertiser generate more precisely targeted ads . Recognizing that you might not be entirely comfortable with this process, Internet Explorer 8 provides InPrivate Filtering, a tool that lets you block information flow to all or selected third parties .

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